Category: Content Marketing

Feb 13

Components of a Cannabis Marketing Plan You Should Be Aware Of

Cannabis marketing is not like marketing any other product or service, and failure to navigate the intricacies of a marketing plan

Jan 2

5 Content New Year’s Resolutions for a Thriving Cannabis Business in 2018

2017 was a year of tremendous growth, and change in the cannabis industry. Not only did new markets emerge across

Aug 7

5 Reasons Cannabis Companies Need Professional Content

If you’ve been fortunate enough to be able to enlist the professional design services from companies like Studio 420, you’ve

Jul 19

Does Your Brand Resonate With Today’s Cannabis Consumer?

Believe it or not, and like it or not, cannabis is in the midst of a major re-brand.  For decades,

Mar 26

Marketing Hemp and CBD without FDA Interference

If you are marketing MMJ’s sober counterpart hemp (or THC-free CBD), it isn’t the DEA you should be worried about,

Nov 27

Turn More Cannabis Website Leads Into Sales

(Part 4 of my Inbound Marketing for Cannabis Brands series) Now that your website visitor is more than an anonymous

Nov 21

Inbound Marketing for Cannabis Brands

Are you tired of blowing your marketing budget on strategies that sounded cool, but don’t do a damn thing for

Sep 19

Marketing to Stoners: Branding for the New Recreational Cannabis Market

In Colorado’s recreational cannabis marketplace, the regular recreational user is the customer category that many cannabusinesses are focusing their branding

Mar 29

Marijuana Marketing: Morphing Cannabis into the Next All-American Beer

Since the legalization of marijuana for medical and recreational use, the approach used by marketers has shifted from one of

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