Aug 24

DIY Websites: Why Serious Cannabusinesses Should Avoid Them

In a previous post, we offered several tips on helping cannabusinesses avoid making a mistake with who they choose as a web designer. Among these insights was avoiding free DIY website platforms if you want to be cannabusiness that is taken seriously among all stakeholders.

If your cannabusiness thinks they can be profitable with a free website platform like Squarespace or Wix, or the next big platform to claim itself as the web savior for small businesses, think again.

Here are a few reasons serious cannabusinesses should avoid free platform websites:

Good Websites are Art Meeting Science

When you hire a professional web firm such a Studio 420, you’re not only hiring someone highly skilled in writing scripts, CSS or HTML code but someone who can meet technicality with functionality and aesthetics.

A good website design involves both art and science, which are two difficult skill sets to master and execute in harmony.

The difference between a good website and a DIY platform is the ability to use code and script to create the web platform that your business needs to make money. A free platform is simply a copy and paste template that you’ll find will fall short on your web needs, including aesthetics and functionality.

Content Counts

It’s not enough to plop some generic text into a web page while prettying it up with images. Content counts and content is key.

A good web designer will not only be able to design you a professional and effective website but will place professionals at the helm of creating your content.

Professional web content not only gets you noticed but places you amongst leading experts in the industry. With well-crafted web content, you get noticed in search engines by becoming high in the ranks by matching your web content to the terms people are searching.

Judging Books by Their Cover

As much as we are told not to judge books by their cover in terms of a person’s character, the web is the biggest exception to this rule.

It takes about 2.6 seconds or less for stakeholders such as an investor or potential client or customer to judge the credibility of your business based on your website. If a cannabusiness can’t build a website that stands out, or even tops, their competitors, they can easily fall down the ranks.

Judgement is shallow within the World Wide Web, and your website is the one impression you have to make on your stakeholder before they’re clicking onto someone else’s site who appears to have more credibility or professionalism.

Invest in your business through your website.

Lack of Support

If you run into a technical issue with Squarespace or Wix, good luck getting personalized support in resolving your web issue.

These DIY sites, while appearing to have extensive libraries of help to make users their own technical problem solvers, but rarely do the resources available actually troubleshoot the user’s own needs.

When you hire a web design team, it is just that – a team working with you and around you so you get exactly what you want out of your web design. Once a website is created, your team remains with you every step of the way to ensure your site is running at its maximum efficiency.

Studio 420, for instance, is only a phone call away, where clients are met with a helpful and personable contact from the Studio 420 team who places priority on a smooth customer experience.

Save Your Productivity

Studio 420 and other web designers see it all the time: someone who has poured hours into a DIY web platform and has let this sub-par website represent their company, and in the end, it’s all been a waste of time.

Your time is valuable as a cannabusiness! While it’s important to stay on top of everything that gets produced under your company’s name, you can leave the experts to do the web work while freeing yourself up to do what you do best: grow your cannabusiness.

When you hire professional web designers like Studio 420, you can revel in having the peace of mind that experts are handling your web page, and are devoting their time to matching your web presence to your industry presence.

Save your time, money and resources, and leave web design to the experts!