You may have a pretty good idea of what makes a good website. Eye-catching graphics, witty slogans, and an interactive design that makes your visitors gasp with pleasure are all fine and good and something all web designers strive for, but what if you could step up your game?

If, despite the elements listed above, you’re not converting leads to sales, you’re missing a key element of what makes a good website. 

Enter Customer-Centric Web Design

As a web designer or entrepreneur, you know it’s all about your customers. An effective website isn’t about you or the web design itself.  The key lies with your customers. As such, structuring your web design around your customers’ needs and desires makes sense, and focusing on solving their problems through your products and services is what customer-centric web design is all about.

Instead of focusing on promotional offers and sales, hoping that something will appeal to someone interested, you’re instead optimizing your website to attract your ideal buyer, and supporting them through their buyer’s journey. The goal is to ensure your customers you speak their language.

The Customer: The Center of Your Universe

Entrepreneurs tend to make their website a reflection of their business vision, and the web designer’s opinion gets infused in there too based on what they believe makes a good website. But where does the customer fit into this plan? After all, isn’t their opinion what matters?

Let’s go one step further: what if you were to let the customer decide what your website should do?

That’s the idea behind customer-centric web design.

It’s very feasible to create a content strategy that addresses your customers’ challenges and questions by surveying your ideal customers and taking the time to understand what is important to them when they first seek you out for solutions. While this may sound a bit backward, this content-first approach can dictate the actual structure of your website and may save you extra work in the future.

This turns your website into a powerful salesperson since the design is built around your customer-focused content. 

The Bottom Line

When implemented correctly, your customer-centric website will speak your customers’ language, provide solutions to their problems, and position you as the leader in your industry, the go-to source on that topic. Your website will be intuitive and easy to navigate, and your content will speak to their hearts and minds as if you were one of them. All of this will be done without guesswork on your part since you got your guidance straight from the source, your customers. 

In turn, your website will effectively convert visitors into leads and sales. 

Of course, you should make your website visually appealing, with cutting-edge technology that reflects your vision, but keep your customer in mind. Wrap these elements around their needs and desires, and you’ll maximize the return on investment of your website exponentially by making connections with the hearts and minds of the people who seek you out for solutions to their problems.

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Studio 420 is a cannabis and psychedelics creative agency specializing in branding, UX/UI design, web development, ecommerce, and digital marketing solutions. We offer a variety of services to ELEVATE your online web presence.

Contact our Denver, Colorado office for a no-obligation, project cost analysis at 303-653-9855.