Studio 420 Launches New Website For Feno Cannabis

Feno Cannabis was seeking a qualified and experienced cannabis-friendly creative agency to design a professional web presence for their new cannabis product line. Careful attention was paid by Studio 420 to making the new website user-centric with a direct focus on designing a site that appeals to the company’s target audience and properly showcases its product offerings.

Feno Cannabis brings you the best quality cannabis products available. They believe that cannabis should be accessible to everyone, and they are committed to providing the highest quality craftsmanship and premium genetics. They want to help you find the strain that’s perfect for your unique endocannabinoid system—the one that will give you the experience of a lifetime.

The primary goals and objectives for the website included the following:

1. To increase public awareness of their company, and brand and strengthen their position in the marketplace
2. Their new web presence is an aesthetically pleasing, attention-getting website designed to promote Feno Cannabis as a premium and craft cannabis provider  
3. The new website will drive traffic, engage prospects, generate leads, and target customers from their competition 
4. Improve their customer user experience and make information and products more accessible 
5. Design the site to be “Mobile First”, as the name suggests, means that we start the product design from the mobile end which has more restrictions, then expand its features to create a tablet or desktop version

In today’s extremely competitive cannabis market, your website and social media are the key points of contact with your customers or target audiences. Gone are the days when websites were mere billboards of information. Now, they serve as a vital component of marketing, customer sales, public outreach, and promotional campaigns. We help our clients use the latest technology and industry standards to reach target audiences, paying careful attention to affordability; strategy-rich, customer-driven content; website design best practices; and practical ongoing maintenance.

We utilized WordPress as the base platform for this website’s Content Management System. WordPress powers more than 37% of the web – a figure that rises every day. Everything from simple websites to blogs, to complex portals and enterprise websites, and even applications, are built with WordPress. WordPress combines simplicity for users and publishers with under-the-hood complexity for developers. This makes it flexible while still being easy to use.

We provided custom development of a full-featured website as listed below. The copy on the home page is dynamic, allowing for easy changes and uniformity, but also geared for SEO purposes. We will use Google fonts for rendering to give us dynamic content and design. 

1. Home Page – The website will be designed with the following content and features in mind, however, the final layout and site navigation will be determined during the initial discovery phase of the project.
   1. Age gate – Must be 21+ to enter the site
   2. Branding/logo – Provided by Feno Cannabis
   3. Aesthetically pleasing and attention-getting design with specific call-to-action sections
   4. Products – Product category display options are to be determined during the initial kick-off discussion
   5. About Feno Cannabis – Brief intro of the new product line
   6. Stay up-to-date email subscription feature – be the first to learn about new products, exclusive events, offers, etc. 
   7. Top three resource blog headlines with photos. Helps with promoting organic search results on Google
   8. Instagram live photo feed – Join Feno Cannabis on Instagram
   9. Live chat – Interact with your customers in real-time on your website
   10. Address/phone/email/Google map displayed in a prominent location
   11. Footer – The footer of your site will appear on all pages and will typically include your privacy policy, terms & conditions, social media links, and site navigation
2. Products – A description and photos of your current product offerings including concentrates, vapes, pre-rolls, and pre-roll packs
3. Partner Dispensaries – A list of NatureMed dispensaries with their logos with a clickable link to your MO and AZ locations. Also, a list of locations for the dispensaries carrying your products
4. About Us – Company overview, staff, etc.
5. Community Activism – An overview of your activities regarding giving back to the community 
6. Blog – Notable blog post regarding the happenings at Feno Cannabis and in the industry with a social media sharing feature
7. FAQs – The most commonly asked questions that you would normally handle by phone or email
8. Contact Us – Contact info including address, phone, email, and a contact form. The page will also include a Google location map and the Missouri locations
9. Privacy Policy – A statement that discloses the ways that you use, disclose, and manage client data
10. Terms & Conditions – A set of regulations that users must agree to follow to use your website

Testing played a critical role in the development of their website and its long-term maintenance. While smaller websites – especially those with more limited budgets – may not need to follow the formal testing procedures that are required for large-scale, commercial websites, every site needs to be thoroughly tested to ensure that it’s error-free, user-friendly, accessible, and standards-compliant.

You can view their website at https://fenocannabis.com/