Do you Need a New (or Updated) Cannabis Website? How Do You Know?

In this day and age, you need to have a professional cannabis website if you want to effectively compete online and stand out from the crowd. Almost every marijuana business has some type of web presence although, some of the DIY attempts at creating a website might do more harm than good to your cannabis brand’s reputation.

However, you can’t just have a website to simply have one. Functionality is just as important as the design aesthetics. Because of that, you need to be constantly updating your website so that it stays up-to-date with trends and technology. You must remember that having a website is not just a pay-and-go situation or a one-time project. You are going to need to have a cannabis web design agency to make sure that it is as healthy and productive as possible. You also need to watch out for band-aid fixes. These could be hurting your business.

So, what are some signs that it is time to update your cannabis website (or start all over)?

1. High bounce rate. This means that people are finding your website and leaving, without doing anything while they are there. They never leave your home page to navigate to other relevant content, products or services. Instead, they are simply going back to the search engine to find a better website.

2. Slow page load speeds. If people can’t find what they are looking for within a few seconds, they are going to move on to a faster website that will! They will not wait for your website to load, no matter how important the content is!

3. Confusing website navigation. People also want to be able to look around and find what they want quickly. If they can’t easily hit a contact button or search through your blog, they will move on to a website that allows them to do so.

4. Doesn’t reflect your cannabis brand. Whether you didn’t have a brand when you started your website or you have rebranded, it is time to update your website to make sure that it reflects you and your business.

5. Old? Stale? Slow? Websites need to stay current and fresh. If you look like you made it five years ago, it will turn customers away. You also need an updated blog with fresh content to help your Google search results. Is your cannabis website Old? Stale? Slow? Here’s how we can fix that!

6. Not well maintained. Unfortunately, websites need to be updated fairly regularly. If it has been at least three years since you updated your site, you need to get to work. You are going to have to update your plugins and do some maintenance to make sure that it is working as well and error-free.

7. Unable to update content yourself.  Whether you want to upload new content or you have someone to do it for you, you must be able to update little things yourself. If your hours change, you aren’t going to want to have to call someone to do it for you. If you have a blogger, you are going to want to be able to add them on yourself, without bothering your website manager.

8. Poor lead conversion rates. You have a website to bring more customers to your business. However, if your website isn’t helping your business, it isn’t doing anything for you. You need to hire a digital marketing agency to figure out what you can do to get more customers in your door (or have them spend more money on your website).

9. Not mobile-friendly or responsive. Nowadays, everyone is searching websites on their mobile phones and tablets. This means that your website has to look good on any size screen, held in any direction.

10. No inbound marketing. If you don’t have a compelling copy and a good blog, you are not reaching enough people with your blog! Inbound marketing is essential to get the right people to your website to turn them into customers!

If your cannabis or CBD website isn’t performing the way that it should, you may need to get some help. A professional website design agency like Studio 420 will be able to take a look at your website and make the necessary changes so that your cannabusiness can grow the way that it should and maximize your online potential.