Branding
Barcelona Psychedelic Centre.
Barcelona Psychedelic Research Centre aims to explore how psychedelics amplify the brain's adaptability, aiming to improve existing therapies, develop novel approaches for mental health disorders, and render the term "treatment resistant" irrelevant.
The brief.
The Centre pursues research to develop clinical decision-making tools that assist clinicians in better psychedelic-assisted therapy, from treatment selection to administration.
The Centre approached our European office to redesign its brand with a more modern look and feel that more closely conforms to its new mission statement.
The goals.
- Establish Brand Clarity, Conversation, Community, Content and Consistency
- Research the competition. Define their brand's purpose and position
- Develop a personality, brand voice, and brand story for the centre
- Create an aesthetically pleasing brand that represents their core values
The result.
We provided Barcelona Psychedelic Research Centre with a branding package, a set of visual and messaging elements, including a logo, fonts, color palette, style guide, and other components, that establishes a cohesive brand identity for their facility and lab.