Project Description
Founded by cannabis industry celebrity Cheryl Shuman. The club showcases the products and services available from the most prestigious luxury brands and provides its members with detailed insight into a range of subjects.
For over two decades, Cheryl Shuman has been at the helm of the Beverly Hills Cannabis Club, providing top-tier strains to A-list celebrities and hosting exclusive cannabis-centric events for the Hollywood elite.
VICE recently caught up with this self-made cannabis entrepreneur to explore her expansive weed farm, gain insights into her business operations, and learn about her personal journey using the drug to combat cancer.
Project Requirements
- Create an esthetically pleasing, attention getting website to drive memberships
- To increase public awareness of their brand and cannabis club
- Improve customer user experience and make club membership more accessible
- Drive traffic, engage prospects, generate leads and target new members
Project Results
Studio 420 created a new website that showcases their high-end, celebrity cannabis club, increased public awareness of their brand, and strengthen its position in the cannabis hospitality marketplace.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
