Project Description
CannaFest Colorado is an annual festival dedicated to celebrating the cannabis plant, with a specific focus on the CBD and Hemp aspects here in Akron, Colorado.
The venue prioritizes education, entertainment, and wellness, providing an indoor setting for cannabis enthusiasts. Attendees can enjoy live music and explore offerings from over 50 vendors. The festival boasts a schedule filled with cannabis-friendly musical acts, seminars, and guest speakers throughout the day.
Featuring an array of renowned names and brands in the cannabis and hemp industries, the event allows for the display and demonstration of their products. Multiple smoking lounges will be available on-site, and entry requires no medical cards (21+).
Project Requirements
- Research the competition. Define their brand's purpose and position
- Establish Brand Clarity, Conversation, Community, Content and Consistency
- evelop a personality, brand voice, and brand story
- Create an esthetically pleasing, attention getting website that drive sales to the festival
- Drive traffic, engage prospects, generate leads and target new attendants for the event
- Create an online ticket purchase ecommerce platform
Project Results:
Studio 420 created a brand and website that showcases the excitement of the festival, increased public awareness of the event, and strength their position in the cannabis event marketplace.
The project deliverables included branding, style guide, brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
