Project Description
Situated in Boulder, Colorado, Cannalebrity Boutique offers an exclusive range of luxury CBD products designed for society’s elite.
They strongly believe in the potency of hemp. Beyond its proven health benefits for humans, hemp is a regenerative crop, contributing positively to the earth it’s planted in and the surrounding environment. In essence, hemp is a force for good in the world.
Their mission revolves around creating sustainable, functional, and aesthetically pleasing hemp-derived products. The commitment extends to sourcing the highest quality and most sustainable ingredients. They are dedicated to prioritizing sustainable business practices, aiming for a safe and healthy future collaboratively.
Project Requirements
- Establish Brand Clarity, Conversation, Community, Content and Consistency
- Research the competition. Define their brand's purpose and position
- Develop a personality, brand voice, and brand story for their luxuary CBD and hemp product line
- Create an aesthetically pleasing brand that represents their mantra
- Create an esthetically pleasing, attention getting website that drive sales
- Increase public awareness of their company, brand and CBD products
- Drive traffic, engage prospects, generate leads and target new customers
Project Results
Studio 420 created a brand and website that showcases their luxury, high-end CBD and hemp product line, increased public awareness of their brand, and strengthen their position in the CBD and hemp marketplace.
The project deliverables included branding, style guide, brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing. We also created a suite of product packaging designs.
