Branding
Kanna-Wise Cultivators.
Kanna-Wise is an Oregon based cannabis cultivator. Kanna-Wise believes in cannabis; its power to heal, to enlighten, to bring people together and change the world.
The brief.
They believe in challenging the "Stigma" that has been unethically forced on Cannabis. They have been growing cannabis since before it was "cool" and will continue to grow after it becomes "mainstream".
Kanna-Wise provides top shelf cannabis flowers that are grown to the limits of their potential, hand trimmed and inspected for quality by people who care.
They approached Studio 420 for creating an updated brand for their company that depicted a modern concept of Seshat, the Egyptian Goddess of Wisdom.
The goals.
- Establish Brand Clarity, Conversation, Community, Content and Consistency
- Research the competition. Define their brand's purpose and position
- Develop a personality, brand voice, and brand story for the cannabis cultivator
- Create an aesthetically pleasing brand that represents their core values
The result.
We provided Kanna-Wise with a branding package, a set of visual and messaging elements, including a logo, fonts, color palette, style guide, and other components, that establishes a cohesive brand identity for their cannabusiness.