Project Description
Maplejuana is a Canadian producer of fine cannabis extracts and edibles. They create one-of-a-kind cannabis products that feature the sweet taste of pure Canadian maple syrup.
Maplejuana provides outstanding service and expert guidance for customers spanning from the cannabis curious to seasoned connoisseurs. They elevate this remarkable plant and syrup to the highest level.
Their dedication to the utmost standards in ingredients stands unmatched across their product line. This involves the use of locally-grown cannabis, sustainably sourced maple syrup, and all-natural flavors and ingredients. The result is a collection of artisanal products that are not only effective but also a source of enjoyment.
Project Requirements
- Establish Brand Clarity, Conversation, Community, Content and Consistency
- Develop a personality, brand voice, and brand story
- Research the competition. Define their brand's purpose and position
- Create an aesthetically pleasing brand that represents their products
- Create an esthetically pleasing, attention getting website that drive sales
- Increase public awareness of their company, brand and products
- Drive traffic, engage prospects, generate leads and target new customers
Project Results
Studio 420 created a brand and website that showcases their extracts and edibles product line, increased public awareness of their brand, and strengthen their position in the Canadian cannabis marketplace.
The project deliverables included branding, brand guide, brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
