Project Description
The 420 Hotels is building the nation’s first hotel chain where guests can consume cannabis on-site in a legally licensed lounge adding one of the most unique and exciting amenities in hospitality today.
The cannabis hospitality business is on track to becoming a booming global industry. The 420 Hotels is at the forefront leading the way for legally licensed cannabis hospitality that caters to the canna-curious as well as more sophisticated cannabis consumers.
The 420 Hotels plans to expand to gateway cities across the United States and worldwide as legalization allows.
Project Requirements
- Create an esthetically pleasing, attention getting website that drive consumption lounge bookings
- To strengthen their position in the cannabis hospitality marketplace
- Improve customer user experience and make services more accessible
- Drive traffic, engage potential hotel guests, and target new customers
Project Results
Studio 420 created a new website that showcases their boutique bed and breakfast and cannabis consumption lounge, increased public awareness of their brand, and strengthen their position in the cannabis hospitality marketplace.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, and website testing.
