Project Description
Nestled in Denver, Colorado, Vape & Play is a lounge and entertainment venue with a saloon-style vape bar, providing a social space for enjoying cannabis.
This establishment, which obtained Denver’s new “social use” license, is pioneering a legal venue for tourists and locals alike to partake in marijuana consumption. Vape & Play doesn’t sell marijuana; instead, patrons can bring their cannabis and use the venue’s vaporizers.
As a legal cannabis consumption hub, Vape & Play hosts various music, food, and entertainment events in the heart of South Broadway’s “Green Mile.” Positioned amidst a dispensary-rich part of town with above-average foot traffic, the owners envision success for this unique spot.
Project Requirements
- Create an esthetically pleasing, attention getting website that drive sales and bookings
- To strengthen their position in the cannabis hospitality marketplace
- Improve customer user experience and make the venu and services more accessible
- Drive traffic, engage prospects, generate leads and target new customers
Project Results
Studio 420 created a interactive website that showcases their high-end cannabis consumption lounge, increased public awareness of their brand, and strengthen their position in the cannabis hospitality marketplace.
The project deliverables included brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, ecommerce, booking feature, event scheduling platform, search engine optimization, usability, and website testing.
