Project Description
GW Family Farms is based in Crested Butte, Colorado, and specializes in producing craft CBD products including pre-rolled joints. All of their products are lab-tested and certified.
At GW Family Farms, their objective is to offer the comforting benefits of CBD through the highest quality, ethically produced, full-spectrum CBD salves and tinctures available.
Continuing our family’s longstanding commitment to respecting the earth and contributing positively to our community, we are thrilled about our latest venture: cultivating and selling hemp products.
Project Requirements
- Establish Brand Clarity, Conversation, Community, Content and Consistency
- Research the competition. Define their brand's purpose and position
- Develop a personality, brand voice, and brand story
- Create an esthetically pleasing, attention getting website that drive sales
- Increase public awareness of their company, brand and products
- Create product packaging design that stands out on the diepensary shelf
Project Results
Studio 420 created a brand and website that showcases their Colorado high-end product line, increases public awareness of their brand, and strengthens their position in the cannabis industry marketplace.
The project deliverables included branding, style guide, brand integration, personas, wireframes, site maps, flowcharts, UX/UI design, WordPress development, search engine optimization, usability, website testing and product packaging design.
