Branding
Kwen Bee Extracts.
Kwen Bee Extracts is a Johnstown, Ohio extracts company, and their extracts are used in many cannabis edibles.
The brief.
Concentrated cannabis products exhibit a broad range of consistencies, compositions, and potencies. Through extraction, agitation, compression, or similar methods, cannabinoids are isolated and extracted from plant material, resulting in a highly potent product. Concentrates boast an immediate activation time and are typically favored by seasoned consumers.
Following the initial presentation of various options and recommendations for creating the new brand in the competitive cannabis market, we were appointed as the creative lead to guide the development of the Kween Bee brand. This encompassed overseeing everything from its visual identity to communication strategies.
Our client holds a visionary perspective, aspiring to establish Kwen Bee as not only a product but also a distinctive culture within the cannabis industry.
The goals.
- Establish Brand Clarity, Conversation, Community, Content and Consistency
- Research the competition. Define their brand's purpose and position
- Develop a personality, brand voice, and brand story
- Create an aesthetically pleasing brand that represents their core values
The result.
We provided Kwen Bee Extracts with a branding package, a set of visual and messaging elements, including a logo, fonts, color palette, style guide, and other components, that establishes a cohesive brand identity