Project Description
Redi, a greater Boston, Massachusetts based recreational marijuana dispensary startup contacted Studio 420 to create a new and engaging professional ecommerce website for their flagship dispensary located in the Boston suburb of Newton and their future dispensaries in Natick and the Fenway area of Boston. Redi wants to change the way you look at your retail experience when it comes to cannabis. Their team embraces the ways in which lifestyle and cannabis are connected. From elevating your day-to-day experiences, to taking a step back from it all.
Our first priority was to outline the goals of the web design. We wanted to ensure that we presented information to customers that was accessible and created a user experience that was logical, easy to navigate and drive engagement. Additionally, we wanted to highlight Redi’s product offerings and make it easy to schedule online appointments to visit the dispensary during the COVID-19 pandemic.
Once the visual look and feel was established, we programmed the site on top of a custom WordPress platform. After all the content including a SEO friendly blog was added to the site and connected together, we conducted a full test of the site on multiple browsers and mobile devices to verify that the site was working and functioning correctly.
After thoroughly testing the website to ensure that it’s error-free, user-friendly, accessible, and standards compliant, we followed our comprehensive launch process to launch the new site seamlessly.
Project Requirements
- Create an esthetically pleasing, attention getting website that drive sales
- To increase public awareness of their company, brand and products
- To strengthen their position in the Massachusetts cannabis marketplace
- Drive traffic, engage prospects, generate leads and target new customers
- Created a modern ecommerce website with a calendar booking feature
Project Results
Thanks to clearly defined goals and a solid UX strategy, the new site is a success! We were able to provide Redi with a beautifully designed website that accomplished their goals and drive site visitors and customers to order products or to schedule a visit to the dispensary via the online booking platform. Combined with their curated cannabis products, modern and eco-friendly environment, and knowledgeable staff, Redi is positioned to be a leader in the Massachusetts recreational cannabis market.
CLIENT COMMENTS
“Studio 420 took pieces of an idea and created a true masterpiece. The Massachusetts Cannabis industry is not easy to navigate when it comes to maintaining the perfect balance between creative marketing and compliance. These are two essential elements in a successful cannabis operation and both were met boldly. Kurt and his team inspired us to go one step further than the competition.
Why stop at an amazing retail experience when you can have an incredible online experience as well? Completed with innovative features, bold colors, and intuitive navigation – we could not be more pleased with the results. Thank you, Kurt, Brian, Greg, and the entire Studio 420 team! – Team Redi
