Marketing Strategy. A clear plan before you spend: goals, strategy and a scope of work for your website and your marketing.
5.0 client rating · Creative work since 2012 · Based in Denver
What does a cannabis marketing consultant do?
Helps you decide what to build, in what order and why, before a dollar goes into it.
Like building a house, a website or a marketing program needs a blueprint. We define your goals, align them with your business plan, review what you have today and turn it all into a cannabis marketing strategy and a scope of work you can act on, with us or with your own team.
Made for New dispensaries · Brands preparing a launch · Multi-location operators · Investors · Growers and labs · Associations and directories
Your plan, on one page.
Goals, priorities, channels and timeline in one document you can share with your partners, and act on with us or with your own team.
What is included.
Strategic planning.
Your goals, your market and your resources, turned into a plan with clear priorities.
Unbiased advice.
Honest recommendations, including when the best move is not the most expensive one.
Goals and KPIs.
Measurable goals for your website and marketing, and the numbers that will tell you if they work.
Website strategy.
What your website must do, for whom, and how it connects to your sales.
A scope of work.
A written scope your team or any agency can build from, so projects start without surprises.
Monitoring.
Regular reviews of your operations and results, and adjustments as the market moves.
A blueprint before the build.
Like building a house, you need a blueprint for the project. A reasonable amount of time spent defining the goals of your website and your marketing, and aligning them with your business plan, saves money at every step that follows.
The result is a plan with priorities in order: what to do first, what can wait and what you do not need at all.
- Goals aligned with your business plan.
- Priorities in the right order.
- What to skip, said clearly.
- A plan on one page.
Advice from 25 years in digital.
Studio 420 is part of Planet Media, founded in 1999 by Kurt Whitt, a Silicon Valley business executive with more than 25 years in internet and web-based businesses, new media and broadband communications.
That experience goes into every plan: the questions to ask, the mistakes to avoid and the steps that actually move a business forward.
- A founder-led conversation.
- Experience across industries.
- Insight into the cannabis market.
- Honest, practical advice.
A cannabis marketing plan you can measure.
A plan is only as good as the numbers that prove it. We set goals you can measure, the channels that will reach them and the KPIs that tell you, month by month, whether they are working.
Then we build the calendar: launches, drops, events and holidays, with the budget and the owner for each.
- Measurable goals.
- Channels chosen for your market.
- A calendar with owners.
- KPIs reviewed every month.
In-house team or agency?
Not every task needs an agency. Some work belongs with your own team, some with specialists, and some with both.
We help you decide what to keep in-house and what to hand off, and we write a scope of work either way, so whoever does the work knows exactly what success looks like.
- What your team should own.
- What specialists do best.
- A scope for either path.
- Clear ownership of results.
The most expensive project is the one built twice.
A clear plan protects your budget: you build the right thing first, in the right order, and every dollar has a job.
“Kurt also had tremendous industry insight and ideas. He will always take the time for you to understand exactly what you are getting into.”
How we work together.
A free first call.
A 30-minute conversation with Kurt about your goals and your market.
Discovery.
We review your business plan, your market and what you have today.
The plan.
Strategy, priorities, KPIs and a scope of work, in writing.
Follow-through.
We monitor results with you and adjust as the market moves.
Before you build: a checklist.
- Clear goals for the next twelve months.
- The customers you want more of.
- What sets you apart from the store down the street.
- A budget and a timeline.
- The tools you already use.
- Who on your team owns marketing.
- The numbers that will measure success.
- What stays in-house and what goes to specialists.
- A scope of work in writing.
- A date to review the results.
Questions, answered.
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It depends on the scope of the plan. After a free discovery call, we send a written proposal with a clear scope.
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With Kurt Whitt, our founder, and the specialists on our team who build and run what you plan.
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No. The strategy and the scope of work are yours, and you can build them with us, with your own team or with any agency.
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The strategy decides where to play and how to win: audiences, positioning and priorities. The plan turns it into action: channels, calendar, budget and KPIs. We deliver both.
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Yes. We help new stores plan their brand, website and marketing before opening day, so they launch with a clear plan.
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Yes. From Denver we work with dispensaries and brands across the United States.
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Book a free 30-minute call with Kurt. We will talk about your goals and suggest the first steps.